Account Management: 

Driving Retention & Growth

Learn how to plan, manage, and apply consultative, value-driven account management strategies. 

Discover your
learning path

Develop existing client relationships, identify organic opportunities, master the account management field, and become a certified professional. Learn more below.

Your Learning Path

10 Courses You'll Earn

1

Introduction to Account Management

Discover the fundamentals of account management, the competencies needed, and the optimal model and strategy for your organisation.

2

Renewal Management

Proactively manage the contract renewal process and handle non-renewals in a professional manner.

3

Upselling and Cross-selling

Identify and pursue upselling and cross-selling opportunities with existing customers.

4

Introduction to Communication for Sales

Improve your communication skills with stakeholders using the 7C's of communication.

5

Relationship Building in Sales

Foster long-term, trust-based business relationships that drive mutual success and opportunity creation.
6

Account Management Planning

Develop data-driven strategies for account management, calculating potential and planning for growth and retention.
7

Collaborative Selling

Enhance your collaborative selling skills by effectively working with internal teams and clients for win-win outcomes.
8

Results and Performance Focused Collaborative Selling

Adopt key characteristics and behaviours to become more results and performance-focused in your sales approach.
9

Analytical and Critical Thinking in Sales

Develop analytical and critical thinking skills to solve problems, overcome barriers, and manage biases effectively.
10

Always Be Learning

Embrace continuous learning and development to enhance your sales success and adapt to different learning styles.

We've got the answers!

HOW WILL THIS BUNDLE HELP YOU?

WHO SHOULD ENROL?

 Apply effective techniques to retain and grow your existing client portfolio

 Build trust and communicate value propositions aligned with client needs.

 Develop account plans detailing the objectives, actions, and measures of success.

 Foster a positive and resilient mindset to turn challenges into opportunities.

 Apply critical thinking skills to analyse complex situations and identify solutions.

This course is suitable for account managers and salespeople responsible for:

 Managing an existing portfolio of B2B clients or internal project teams.

 Renewing existing agreements and pursuing upsell and cross-sell opportunities.

 Proactively managing communication with clients and stakeholders.

 Delivering a client-focused and solution-led sales approach.

Account Management:
Driving Retention & Growth