Buyer Persona

#LearnMore | #SellMore

Shift your focus to your prospect’s needs and desires. Master the art of understanding buyer personas to tailor your sales approach effectively.


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learning journey

Course Overview

Here’s an overview of what we’ll be covering

What is a Buyer Persona?

Discover what a buyer persona is. 

Marketing Persona vs Sales Persona

Determine how to connect the dots between marketing target audience profile, marketing persona, and buyer persona. 

5 Types of Buyers

Explore the 5 distinct types of buyers and how to engage them. 

Engaging with the Economic Buyer Persona

Review how to engage with economic buyers.

The Gatekeeper: Boon or Bane?

Review how to engage with economic buyers' gatekeepers.

Steps to Create a Buyer Persona

Identify how to create a buyer persona. 

What's included?

  • 6 Interactive Chapters
  • 1 Certification
  • 4 Videos
  • Pause & Think Sessions
  • Quiz to Test Yourself
  • Step-by-step Action Plan

Learn Professionally

We offer CPD-accredited courses designed to refine your sales performance and supercharge your sales skills.

24/7 Access

Learn at your pace with 100% online and interactive courses - possibility of having complimentary courses each.

Sales Strategy Toolkit

Seeking to Develop the Blueprint for a Successful Sales Strategy?

Get 10 courses in 1 pack, key to your success.

10

courses

£64

savings

17%

discount